As in other countries, Fanta Russia is aimed at young, slightly rebellious teens. Here they
sneak off during a school trip to the Space Museum. The ultimate launch ad.
This ad launched Fanta Lime in Moscow 2002. It was the agency’s best known TV ad and
was shot by a very famous Danish Director. The commentary ? “He’s licking the
ice !!” It was supported by a large scale outdoor and in-store campaign.