To whom it may concern, I would like to introduce Diana Prince.
Diana is returning to the UK after a short nine month term at The Hardy Boys. Unfortunately for us her reason for returning and leaving the agency is beyond her control due to family commitments.
In her time with THB Diana was a Creative Group Head responsible for concept and copy on several of our key clients. She worked across several key Unilever brands such as Magnum and Sunlight, on RCL Foods the second largest and newest food company recently formed in Africa. Amongst others.
Diana’s vast and varied agency experience across the world brought a huge amount weight and depth to both the agency and our clients. THB is not a conventional ad agency, producing campaigns across multiple channels in a very complex marketplace. This requires big fresh ideas that can translate comfortably from TV to digital, to activation, corporate videos, events, retail etc etc.
Diana was integral to the success of the Magnum Twitter Auction campaign which trended globally and won several awards for the PR it generated and innovative use of media. It resulted in the two variants, Pink & Black, exceeding all targets and was sent to Unilever London as an example of best practice.
The launch of the newly formed RCL Foods was another major piece of work that saw the coming together of SA’s largest poultry producer, largest sugar producer, one of the largest consumer foods companies and a leading logistics company. This required getting all the executives to a single venue and producing numerous presentations, a motivational video, corporate literature and invitations to bring together, seamlessly, 5 powerhouses under one umbrella. It was a resounding success with the highlight being Diana persuading the CEO to bring Sir Bob Geldof out as the motivational speaker.
In a similar vein was a global Unilever conference hosted in Cape Town with senior execs from across the Unilever universe being the target audience. The focus was the Sunlight portfolio of products, Unilever’s largest global household brand. There were major installations to showcase the history of the brand, highly emotive videos of the impact the brand has on consumers lives, particularly in emerging markets, and once again all the complex conference collateral. The accolades the agency received for “the most professional and inspiring event” has seen us win more work as a result.
These three case studies, apart from all the other more conventional campaign work done in between is testament to highly charged and productive 9 months. As result I would not hesitate to endorse Diana to any future potential employer.
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